Reid is a 2-time Olympian and 14-time Canadian champion at distances from the 5k to the marathon. After his last marathon in April of 2021 he started to focus on trail ultra marathons, winning his first one, QMT 110km, in August 2021. Since then, he has learned a lot, which one does when races don’t go to plan. Reid started coaching in 2013 and kept his roster quite small until 2020. Since turning to ultras, Reid has been trying figure out as much as he can for his own pursuit and has started guiding some other ultra runners as well.

After playing hockey at the University of Guelph, Krista returned to running, deciding it’d be fun to try a marathon. Since returning to running Krista has run 20+ marathons, has 3 children, a near career-ending injury, Olympic Games marathon, 3rd place Boston Marathon finish, and a Canadian 50 km record. Krista continues to love the sport and hopes the same for others. Krista will guide and inspire runners of all abilities with a patient and positive approach, encouraging an active and balanced lifestyle through all ages and stages of life while working diligently, having fun, enjoying the running community, and experiencing gratitude and joy in their pursuit.

Jordan was a fast junior over the 5k distance and had a solid varsity cross-country and track career at McMaster University where he studied Kinesiology with a focus on exercise physiology, sports injuries and biomechanics. After graduating, Jordan moved up in distance and got into trail and ultra races. He has raced a handful of ultra marathons including races in Europe and South Africa. For the past few years Jordan was the manager at the Runner's Den in Hamilton where he coached their running clinics. As well as leading the running clinics Jordan has been a personal run coach for several years.

Dave is a UESCA certified running coach and has experience coaching trail and ultra runners since 2018. He is a 100-mile mountain specialist who has won big races such as Run Rabbit Run 100 Mile in 2021 & 2023 (course record holder) and UTMB Puerto Vallarta 170km in 2022. As well as wins at Sinister 7, Golden Ultra and runner up at Javelina Jundred he’s recorded top 10’s at Canyons 100km, Chuckanut 50k and Run The Rut 50k and represented Canada internationally. Dave lives in Nelson, BC and brings real mountain knowledge and experience to the Coolsaet GO coaching team.

Jeffrey is a former pro mountain biker that has been coaching athletes of all kinds since 2015. His second mountain bike race ever was the Leadville 100 and since 2017, he has completed nearly 30 ultras ranging in distance from 50k to 100-miles. He also enjoys sub-ultra trail races and has completed North America's oldest trail race, the Dipsea, 15 consecutive years now. Recent racing highlights include a win at the 2024 Mountain Mist 50k in Alabama, 3rd at the 2023 Kauai 50-miler, 3rd at the 2023 Quebec Mega Trail 25k, 7th at the 2023 Chuckanut 50k in Washington, and 2nd at the 2022 Big Sur Marathon. Jeffrey lives just north of San Francisco in Mill Valley, California, and brings a wide breadth of training knowledge and racing experience to the Coolsaet GO coaching team.